About IVO Strategy

Built for business owners who are too busy running their business

IVO Strategy is a boutique consultancy that helps small service businesses in the US get more organised — without the tech headaches. We focus on practical changes that make a real difference to how you spend your time.

Hugo Homem Winey, Founder of IVO Strategy

Hugo Homem Winey

Founder, IVO Strategy

Hugo Homem Winey is the founder of IVO Strategy. He has spent 10 years working in financial services and technology, helping organisations build systems that actually work for the people using them.

After seeing how much time small business owners lose to avoidable admin, Hugo set up IVO Strategy to do one thing well: take the operational friction out of running a service business, so the owner can focus on what they are good at.

He works directly with every client — no hand-offs, no account managers.

What we actually do

We start by listening. On a free 20-minute call, we ask you how your business currently runs — how bookings come in, how you invoice, how you follow up with customers. No judgement. Most business owners are doing an impressive job with what they have got.

Then we identify the two or three changes that will have the biggest impact on your time and your revenue. We handle the setup. You do not have to learn anything new.

We work with pest control operators, lawn care companies, salons, barbershops, and other owner-operated service businesses across the US.

  • We only work on things that will make a measurable difference
  • We keep everything as simple as possible — nothing you cannot understand
  • We do not disappear after setup — we are available if something needs adjusting
  • We do not upsell software or take referral fees from any tools we recommend

Want to see if we are a good fit?

Book a free 20-minute call. No commitment, no pitch — just an honest conversation about your business.

Book a free 20-minute call